Stories
Choosing the right ClayPaws color for a cat’s paw impressionA cat’s paw impression can become a deeply personal record of a small, familiar presence. ClayPaws® kits give veterinary teams and pet families a tactile way…
The emotional work of bereavement in veterinary medicineBereavement in veterinary medicine rarely begins when an animal dies. It often starts with the first conversation about a prognosis, a worsening appetite, or a…
Turning client stories into better grief supportUsing client testimonials to promote grief support services can make an otherwise invisible part of veterinary care feel real. A short account of what happened…
How to pack and ship ClayPaws® kits for clients at homeMany veterinary teams send a ClayPaws® paw-print kit to the family home, where the pet’s familiar bedding, scent and people are close. This approach can make a…
How to organise an online pet loss support groupAn online pet loss support group gives veterinary clients a steady place to process grief, share memories and learn what happens after a companion animal dies.…
The Business Case for End-of-Life Products in a Vet ClinicEnd-of-life care is an important part of veterinary medicine, yet the practical needs of grieving families can be overlooked. A clinic may provide excellent…
Helping Clients Through the Ritual of Saying GoodbyeSaying goodbye to a companion animal is a deeply personal experience, and the veterinary team often becomes the family’s guide through its most difficult…
Compassionate Words About a Pet’s AfterlifeWhen a client asks what happens to a pet after death, they are rarely seeking a factual answer alone. They may be looking for reassurance, permission to…
Using ClayPaws Kits After Puppy And Kitten LossThe loss of a very young animal can affect a family with unexpected force. A puppy or kitten may have been part of the household for only days or weeks, yet…
Creating a grief support newsletter your practice can stand behindA well-planned grief support newsletter gives pet families gentle guidance after a loss, when ordinary decisions can feel surprisingly difficult. It can…