About Us
Meet the people behind Veterinary Wisdom Professionals® and World by the Tail, Inc.
World by the Tail, Inc.
Veterinary Wisdom Professionals® is brought to you by World by the Tail, Inc., the company that develops ClayPaws® keepsake kits, sympathy products, and educational resources that support veterinary teams and pet parents through every stage of pet loss and end-of-life care.
Our work centers on bond-centered practice: helping clinics serve grieving clients with compassion and giving pet parents practical tools to honor the animals they love.
Leadership
Laurel Lagoni
Chief Executive Officer
Laurel brings decades of experience in the human-animal bond and serves as CEO of World by the Tail, Inc., guiding the company’s mission and educational outreach.
Debby Morehead
Chief Financial Officer
Debby oversees finance and customer operations as CFO and is a direct point of contact for ordering and account questions.
What We Stand For
Customer Service Guarantee
We back every order with personal attention from our team. If something is not right, reach out and we will make it right — the same people who answer the phone are the ones who pack and ship your kits.
Philanthropy
World by the Tail, Inc. contributes time, products, and proceeds to organizations working in veterinary wellness, grief support, and the human-animal bond.
Bond-Centered Care
Every kit, handout, and blog post is built around the idea that the relationship between people and their pets deserves to be honored, especially at the end of life.
Testimonials
Veterinary teams and pet parents regularly share how ClayPaws® prints and our grief support materials help them mark a difficult goodbye in a meaningful way.
Behind Veterinary Wisdom Professionals stands a leadership team devoted to supporting veterinary practices through every chapter of pet loss and end-of-life care. Their work centers on bond-centered practice, a philosophy that encourages clinics to approach grieving clients with empathy, patience, and practical resources. By combining thoughtful sympathy products with educational materials, the organization helps veterinarians and their teams offer comfort during moments that often feel emotionally overwhelming. The team believes that meaningful support extends beyond the appointment itself, reaching into the days and weeks that follow, when families continue processing the loss of a beloved companion. This steady, compassionate guidance shapes the resources, tools, and training the organization develops for veterinary professionals and the pet parents they serve.
Get in Touch
Have a question about our products, an order, or partnership opportunities? Our team is ready to help.